To reflect this market change we've signed a partnership agreement with Google: Google's e-commerce storefront for SaaS products. A storefront for traditional telecom products and a joint go-to-market strategy, and a joint reseller agreement with Google selling Apptium products. It gets richer too as the move beyond telco products has already started.

The flexibility is of the New Digital Marketplace is essential to keep up with the progress of web, and web technology. From the connected part of e-health, to entertainment, to automation, and AI. These new digital marketplaces are the first step to aggregating asset light products and services, to advance those other industries and verticals.

What it does prove is what Sigma has always evangelized about digitalization — big doesn’t usually work — but targeted solutions, agile implementations with smaller, incremental (and valuable) implementations, do.

Let’s face it — through digitalization — service providers must transform. I genuinely believe it’s only a matter of time before the Facebook/Apple/Google 500lb gorillas will start up their own telecommunication networks (Keep one eye on Google Fi people). When that happens, the next generation and their purchasing power will leave the established service providers in the rear-view mirror because these gorillas will compete on a different set of factors – not on price, coverage, bundled minutes or data. They’ll compete on the customer experience and excellence in service fulfilment and with AI, Zero touch UI and predictive analytics at their disposal they will shake the market up like never before.

More info: network engineer