With the increasing market saturation, brands are struggling to be unique. Buyers have become self-aware, and their demands continue to fluctuate. How can marketing and sales align themselves with the latest marketing technology. thunderstorms and ride the waves smoothly?

According to a report by Sean Shea, a former Forbes council member, only 21% of organizations understand appointment setting as a significant aspect of their B2B lead generation tactics.

Primarily, it’s crucial to underline that appointment setting and lead generation are not the same. While both strategies might capture leads, they affect the sales funnel differently. However, establishing an appointment setting as a step in lead generation strategies can actually work as a secret superhero in elevating a business’s growth potential.

However, this isn’t the actual case.

The two are interlinked. Ineffective lead-generation efforts might directly translate to a lack of qualified appointments or high-value meetings. This has a vital impact on the closing rate.

But lead generation is a broad term. There’s no guarantee that the efforts will convert into a sale or even an appointment. Whereas appointment setting has a much-streamlined priority to ensure a meeting is booked, an invite sent and accepted, and the lead attends it.