The ethnic tourism market in Asia refers to tourism activities focused on experiencing and learning about the diverse cultural traditions, rituals, customs, cuisines and folklore of distinct ethnic groups residing in various Asian countries. Some of the major attractions include festivals, ethnic villages, tribal dances, handicrafts, religious sites, cultural performances and cuisine.
The ethnic tourism market is estimated to be valued at USD 13.94 Bn in 2024 and is expected to reach USD 35.54 Bn by 2031, growing at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031.
Ethnic Tourism Market Demand in Asia is driven by tourists seeking authentic travel experiences, preferring to engage with locals and learn about their way of life rather than just sightseeing, fueling the growth of ethnic tourism.
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