Game developer Psyonix has partnered with IMG, giving the global sports control organization the authority to function the licensing agent for the video game RL Items Rocket League. While monetary information of the deal had been no longer released, IMG will input right into a multi-yr settlement, with a spokesperson telling The Esports Observer that, “IMG could be working with Psyonix to create Rocket League consumer products for lovers. This should include anything from Rocket League-branded apparel and accessories to toys, collectibles and different products related to the game, in addition to accelerated brand collaborations.”

For now, the deal is exclusive to client products as Psyonix will still be the point of touch for all gaming and event licensing.

Released in 2015, Psyonix has seen Rocket League thrive as an esport in an age where first-person shooters and MOBAs have ruled. A recreation of football however performed with rocket-powered motors, Rocket League has been broadcast on ESPN andRocket League Items Shop  NBC Sports.