Key Takeaways
Key players operating in the end user computing market are Citrix Systems, Inc., Connection, Fujitsu, Genpact, HCL Infosystems Limited, Hitachi Systems Micro Clinic, Igel Technology, Infosys Limited, Microsoft, Mindtree, Netapp, Nucleus Software, Nutanix, Inc., Tech Mahindra, and VMware, Inc. These leading players are focusing on developing advanced cloud-based virtual desktop solutions and digital workspace systems to facilitate BYOD policies across organizations.
The growing trend of remote and hybrid working models during the pandemic has opened up opportunities for end user computing vendors to provide agile and secure access options to corporate resources from any location. Technologies like blockchain, artificial intelligence, and 5G networks are also enabling innovative edge computing and mobility services.
Rising investments in digital transformation initiatives along with the advent of technologies such as virtual desktop infrastructure (VDI), desktop-as-a-service (DaaS), and unified endpoint management (UEM) are helping organizations streamline end user support and drive operational efficiencies. These technological advancements are supporting the adoption of end user computing worldwide.

Market Drivers
The widespread acceptance of BYOD policies within corporations has been a key driver for the End User Computing Market Demand. As employees demand freedom and flexibility in using their preferred personal devices for work, the need for robust security frameworks and management tools has increased. This has prompted enterprises to invest heavily in client virtualization, mobile device management, and digital workspace software to ensure a secure BYOD environment. Growing digitization across industry verticals is another major factor propelling the demand for end user computing solutions on a global scale.
Current Challenges in End User Computing Market

The end user computing market is facing various challenges currently due to the global pandemic situation and evolving customer demands. Organizations have shifted to the work from home model which has increased the complexity of securing and managing remote endpoint devices. Ensuring smooth functioning of applications and providing seamless end user experience from any location has become difficult. There is a lack of real-time monitoring and control over remote endpoints. Another major challenge is the rapidly changing customer preferences and expectations. End users now demand instant access to all applications on any device with optimized performance. Keeping pace with evolving technological developments and meeting diverse user preferences is testing the capabilities of solution providers. Upgrading legacy infrastructure without disrupting operations is also a critical challenge for many organizations.

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