Gin is a distilled alcoholic drink that derives its predominant flavour from juniper berries. It is composed mainly of alcohol, water, and botanical flavours which provide freshness and unique taste to the drink. Gin is made by redistilling alcohol with an array of botanical flavours. The India gin market offers gin varieties infused with different botanical flavours like citrus, tropical fruits or spices. The unique taste and craft cocktail recipes using gin are gaining popularity among young urban individuals.
Key Takeaways
Key players operating in the India gin market are Diageo Plc., William Grant & Sons Ltd., Bacardi Limited, Pernod Ricard, Suntory Holdings Ltd.
The increasing number of micro-distilleries and craft gin brands are providing unique gin varieties infused with local and seasonal botanicals, expanding product offerings. This is attracting consumers looking to experiment premium spirits.
Technological advancements like automated distillation equipment are helping craft distillers produce gin in smaller batches with diverse botanical combinations. Advances in cocktail recipes using gin are further driving its consumption in social gatherings and premium bars.
Market Drivers
The rising disposable income and growing preference of young consumers for premium spirits over beer and hard liquor is a key driver. Premiumization trend and social media marketing of unique artisanal India Gin Market Demand varieties by craft distillers is attracting new users. Furthermore, increasing number of micro-breweries, distilleries and premium bars coupled with exposure to global gin culture through media and travel is positively impacting the India gin market.
Current Challenges in India Gin Market
The India gin market is facing various challenges currently. Firstly, the complex regulatory framework related to liquor licensing and distribution creates hindrances. Many states have their own regulations governing the liquor industry. Secondly, the intense tax rates imposed by both central and state governments increase the retail prices. High priced gin does not appeal to cost-conscious Indian consumers. Thirdly, the market has low penetration in rural areas due to poor distribution network and lack of awareness. Fourthly, the industry players face shortage of skilled labor and high employee turnover. Finding trained distillation technicians and marketing professionals is challenging.
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