This market study analyzes the market status, market share, growth rate, future trends, market drivers, opportunities, challenges, risks, entry barriers, sales channels, distributors and Porter's Five Forces Analysis. Global Media Monitoring Software market analysis report plays very essential role when it is about achieving an incredible growth in the business. It has been believed that the premium market research report is the one which is pertinent, unique, and creditable that employs proven tools and techniques to turn complex market insights into simpler version. Whether it is about renovating a business plan, preparing a presentation for a key client, or giving recommendations to an executive, Media Monitoring Software market report will surely help to a degree.
Data Bridge Market Research analyses that the media monitoring software market was valued at USD 2585.44 million in 2021 and is expected to reach the value of USD 7584.77 million by 2029, at a CAGR of 14.40% during the forecast period
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Market Overview:
Media monitoring software is used to analyze and gather massive amounts of data from media channels through data science and mining technology. Moreover, it integrates public relations software, enabling firms to connect well and collaborate with the general public.
Opportunities
Growing adoption of digital platforms and social media
The market growth is expected to be reinforced by the increasing usage of cutting-edge social media and video platforms such as Keyhole, Awario, Agorapulse, and others. The major market players are creating sophisticated digital content and social listening platforms. For instance, in June 2021 ListenFirst, Inc., a provider of social media analytics products, introduced a sophisticated analytical tool named Instant Insights. Its features include monitoring the performance of brand's social media. It uses cutting-edge technology such as machine learning (ML) and artificial intelligence (AI) to give the analysis and essential benchmark performance by using natural language.
Moreover, growing investment for the growth of new approaches for digital marketing will further increase several opportunities that will lead to the media monitoring software market growth during forecast period.
Some of the major players operating in the media monitoring software market are:
- Zoho Corporation Pvt. Ltd. (India)
- Salesforce, Inc. (U.S.)
- Bangkok Digital Services (Thailand)
- Brand24 (Poland)
- Brandwatch (U.K.)
- CARMA International Inc. (U.A.E)
- Radarr (U.K.)
- Circus Technologies Inc. (Canada)
- Digimind (France)
- Galaseo (Indonesia)
- Isentia (Australia)
- Kantar (U.K.)
- Linkfluence (France)
- Media Track Pte Ltd (Singapo
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