Blueberries are known for their dense nutrients, antioxidants and health benefits. They are gaining popularity in food and beverages sector due to their functional properties like flavor, color and nutritional value. Blueberry ingredients such as concentrate, powder and extracts are extensively used in various food applications including dairy products, bakery items, confectioneries, beverages and dietary supplements.

The global blueberry ingredients market is estimated to be valued at US$ 2,277.4 Million in 2023 and is expected to exhibit a CAGR of 7.30% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Increasing consumption of healthy food products is estimated to be the primary driver for blueberry ingredients market growth over the forecast period. Blueberries are considered as a superfood due to their high antioxidant content. In particular, they are rich source of anthocyanins which possess anti-inflammatory properties. Growing health consciousness has increased demand for functional food beverages with various health benefits. Blueberry ingredients deliver functional benefits like flavor enhancement, color retention and nutritional value. Thus, food manufacturers are increasingly utilizing blueberry extracts, powder and concentrates in variety of food formulations. Additionally, expanding application in dietary supplements sector will further support the market value growth of blueberry ingredients over the next seven years.

SWOT Analysis

Strength: Blueberry ingredients have high nutritional value offering various health benefits such as improved heart health, better brain function, and anti-aging properties. There is growing consumer awareness about health benefits of berries which is fueling demand for blueberry ingredients. Blueberry production has increased significantly over the past few years due to advanced agricultural technologies and practices.

Weakness: Blueberry ingredients have limited shelf life as berries are highly perishable in nature. Weather conditions and climate change pose challenges in securing consistent supply of quality blueberries. Production is dependent on seasonal cycles and vulnerable to crop failures resulting from adverse weather.

Opportunity: Rising health consciousness is driving increasing consumption of natural and plant-based foods. This presents an opportunity for blueberry ingredients suppliers to expand in functional food and beverage categories. Growing vegan and vegetarian population also opens up opportunities. There is high scope to develop innovative applications of blueberry ingredients in cosmetics, nutraceuticals and pharmaceuticals industries.

Threats: Competition from other superfruits with similar health benefits such as acai berries, goji berries and cranberries can impact demand for blueberry ingredients. Price volatility of raw materials poses risks. Stringent food safety and quality regulations pose compliance challenges for producers and processors.

Key Takeaways

The global blueberry ingredients market is expected to witness high growth over the forecast period supported by rising demand for nutritious and healthy foods. The market size is projected to reach US$ 2,227.7 Million in 2023 from US$ 1,987 Million in 2020, exhibiting a CAGR of around 3.2% during 2023-2030.

Regional analysis: North America currently dominates the global blueberry ingredients market led by the US owing to rising health consciousness and increasing popularity of superfruits. Europe is the second largest market supported by increasing utilization of blueberry ingredients in confectionery, dairy, and bakery products. The Asia Pacific region is expected to offer high growth potential in the coming years due to rapid urbanization, rising living standards and growing health and wellness trend.

Key players: Key players operating in the blueberry ingredients market include Ingredion Incorporated, Dohler GmbH, Sensient Technologies Corporation, Tianjin Jianfeng Natural Product RD Co. Ltd, Givaudan SA, FutureCeuticals, Scenic Fruit Company, Atlantic Blueberry Company Inc., and Jasper Wyman Son Inc. These companies are focusing on new product development and expansion in emerging regions to strengthen their market position.