In March 2023, Eldoah Casino appointed Yua Mikami, a well-known Japanese actress and social media influencer, as its official ambassador. This prestigious position is a vital part of Eldoah Casino’s ambitious plans to expand its presence and establish dominance in the Japanese market. With her extensive Twitter and Instagram following, Mikami will grant the online casino steady access to a substantial and largely untapped audience of fans. Eldoah Casino is thrilled to have Mikami on board, as she will play a critical role in helping the casino achieve its strategic goals. Eldoah Casino expects to recruit many new players in the Japanese online gambling community thanks to Mikami’s influence.

 

In March 2023, the appointment of Yua Mikami as the official ambassador for a Japanese online gambling company caused a stir when Casinosnavi shared the news with their readers (article in Japanese here). The appointment of the popular Japanese AV actress and idol singer was due to her massive following. Yua’s fame and influence have helped her to achieve her new role as an ambassador. Yua Mikami began her career in 2009 as a member of the idol group SKE48, but left in 2014 to join the idol group Ebisu Muscats. She later debuted in South Korea as a member of the idol group Honey Popcorn and then became part of the musical group SEXY-J. Today, Yua is a renowned actress in Japan, and she also boasts a massive social media following, with 4.3 million Twitter followers and 3.5 million Instagram followers. She has also established a successful apparel company, further increasing her popularity among young girls and men. As an influential figure in Japanese pop culture, Yua Mikami’s appointment as ambassador is expected to bring significant benefits to the online gambling company.

 

Eldoah Casino’s choice of Yua Mikami as their ambassador is a significant step forward for the online gambling company. As it expands its presence in the Japanese market, the casino hopes to improve its reputation and credibility. It is common practice in the online casino industry to appoint a famous person as a brand ambassador. An online casino can convey a message of trust and legitimacy to its potential customers by associating itself with a prominent and admired person.

 

The brand believes the celebrity ambassador will use her celebrity and following to promote the brand as a reputable gambling platform. Her presence may help to dispel any negative stereotypes or perceptions of the online gambling platform. More importantly, Yua is expected to attract new customers who may have been hesitant to try online gambling in the past. Yua will help to build customer loyalty by creating an emotional connection between the brand and its customers if she is sufficiently committed to the new role.

 

The ambassador is the new bridge between the online casino industry and potential players unaware of the industry’s existence. Japan has a sizable untapped online casino fan base, and her presence will almost certainly entice new players to jump on board. Casino gaming, particularly the establishment of land-based casino businesses, has historically been restricted in Japan. The emergence of online casinos is shifting the tide in favor of legalization, and online casinos such as Eldoah are capitalizing on the rising demand. Eldoah Casino will most likely release commercials featuring the new brand ambassador in the future. The casino will almost certainly flood Japanese media outlets and online platforms with infomercials celebrating the new appointment and introducing new bonuses and promotions.