The Hydrogenated Polyisobutene market is estimated to be valued at US$ 17.33 Mn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Hydrogenated polyisobutene is a derivative of polyisobutene used as an emollient and thickening agent in personal care and cosmetic products. It is used in moisturizers, face creams, sunscreen lotions, anti-aging serums due to its properties of controlling moisture loss and providing lightweight texture to the products. It also helps in binding other ingredients and provides improved spreadability.

Market Dynamics:
Increasing demand for novel formulation in personal care and cosmetic products is one of the key drivers fueling the growth of the hydrogenated polyisobutene market. Growing trends of sun protective, age-defying and multipurpose cosmetic products have increased the demand for conditioning and moisturizing ingredients like hydrogenated polyisobutene. It also finds usage in men's grooming products for beard oils and moisturizers owing to its emollient properties. Furthermore, rising disposable income and growing focus on self-care across demographics have augmented the sales of cosmetic and skin care items over the years, thus driving the market growth of hydrogenated polyisobutene. However, alternative emollients and thickeners pose threat to market growth.

SWOT Analysis
Strength: Hydrogenated polyisobutene has excellent UV protection, emollient and moisturizing properties. It provides a smooth texture to cosmetic products. It is odorless, non-toxic and non-allergenic in nature. The increasing adoption of natural and organic personal care products is presenting growth opportunities.
Weakness: The availability of substitutes like cetyl esters, glyceryl stearate is a major concern. Hydrogenated polyisobutene is expensive compared to other synthetic emulsifiers which can hamper its adoption.
Opportunity: With growing awareness about skin care, demand for protective and nourishing cosmetic products is surging. Increasing spending on luxury personal care provides opportunities to premium hydrogenated polyisobutene based products.
Threats: Stringent regulations pertaining to ingredient safety can adversely impact the market. Volatility in raw material prices is a major challenge for industry players.

Key Takeaways
The global hydrogenated polyisobutene market is expected to witness high growth, exhibiting CAGR of 4.7% over the forecast period, due to increasing spending on skin care and age-defying products.

Regional analysis:
The Asia Pacific region dominates the global market and is expected to grow at the fastest rate, owing to rising disposable income, growing working women population and increasing demand for multi-benefit cosmetic products. China accounts for over 35% of the regional market share. Europe and North America are other major markets driven by early adoption of premium products.

Key players:
Key players operating in the hydrogenated polyisobutene market are AE Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem. Leading players are focusing on new product developments using advanced technologies to gain competitive edge.