google analytics

In this digital age, the importance of data to a business/website should never be underestimated. Without proper tracking of website traffic, a business is literally lost, especially when it comes to optimizing the website and getting the most out of it.

Whether your website is managed in the form of a personal blog, news portal, business or corporate page, e-commerce store, Google Analytics is considered an essential tool for any website. The more you use this powerful Google tool, the greater your advantage.

Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. You can create goals and conversion tracking to make the most of your analytics information and use it to improve your website content, user experience, and optimization to improve online sales.

Of so many features in Google Analytics, I think the ability to identify the source/medium for your website is one of the best tools for websites. Based on the data displayed, you can see whether or not your marketing efforts have paid off. This can be a solid reference for your next decision making in improving the performance of your website.

Google data study

Trust me, for beginners, you might be overwhelmed by all the amount of data displayed in Google Analytics. To be fair, sometimes you just need a simple report with a chart, graph, or pie to summarize your website's performance.

Here's a free tool from Google called Google Data Studio that gives you everything you need to turn your analytics into informative, easy-to-understand reports through data visualization.

Analytics has always been a challenge for digital marketing, but with Google Data Studio you can create customizable data visualizations and reports. In addition, you can even share with your clients, a great advantage, especially if you are working in a large group.

Quick Tip: You can check out the Google Data Studio Gallery to duplicate your samples to tailor them to your website usage. You can then change and edit the stat as you wish. Pretty amazing, right?

Google search console

Formerly known as Google Webmaster Tools, this free web service is now called Google Search Console and is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for search engine optimization (SEO). The power of tracking your site's search performance is the most precious piece of data for understanding what your audience wants from your site.

Once Google has crawled the website, you can see the organic search results right next to the organic search performance stats. This information will help you better understand how paid text ads and organic search results work together. If you dig deep enough, you'll find plenty of opportunities, like identifying relevant searches with low organic traffic volume and targeting those keywords in Google AdWords. This will increase your overall traffic aligned with the purpose of your website.

google my business

With smartphone penetration in Malaysia approaching 100% in 2018, most Malaysians use smartphones for browsing, searching for instant answers or browsing social media platforms. Your company and brand must be found online with the correct information.

Please ensure all information provided is correct, up-to-date and reflects your business. Remember, that information appears when people search for your physical office or store through Waze or Google Map. We often see that some companies have not updated their address, phone number and hours of operation. Do you want to attract my visitors to your website?

Try the new features of Google My Business called "Publications". Posted content displays your image and a short description with a call-to-action link to your target URL. For example, the blog post "Should I hide or even delete a customer's question on my Facebook?" appears at the bottom of our company information.

Google Keyword Planner

Building a website without keyword research is exhausting and a waste of time in the long run. To reach the right customers with the right keywords, you need to use Google Keyword Planner to discover relevant keywords. Inserting these keywords on your website will help keep your content relevant.

Do you have a physical business? If so, this free Google tool is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence on Google, like Google Search and Google Maps.