Keywords plays an important role in search engine optimization of any website. The google search engine fetch the keywords and then index the page in its database. There are two types of keyword first one is short tail and second one is long tail keyword. Short tail keywords are hard to rank on search engines on other hand long tail keywords are much easier to rank on search engine result page. Keyword research tools are one of the very essential thing which we consider when we do digital marketing. By using this we find out keyword competition, bid range, monthly search volume and ad impression. In the market alot of free keyword research tools are available some of them are Semrush, google keyword planner, google trends, Moz Keyword Explorer and many more.
https://www.wpglobalsupport.com/best-keyword-research-tools/