Customer Relationship Management (CRM) is a strategic approach that focuses on managing and nurturing relationships with customers. It involves various components that work together to enhance customer satisfaction, and loyalty, and ultimately drive business growth. The components of CRM can be broadly categorized into three main areas: people, processes, and technology. communication channels such as email, phone systems, social media marketing, and live chat. This allows for seamless communication between customers and the organization across multiple touchpoints. They work together to manage and nurture relationships with customers. The people component involves employees at all levels who play different roles in understanding customer needs and delivering exceptional experiences.
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