Amazon DSP reporting provides advertisers with key metrics at the campaign, line item, and creative level. We recommend following a uniform naming convention when creating new orders to make them easier to navigate and evaluate.

Start advertising with a demand side platform

Amazon DSP (Demand Side Platform) allows you to automate the buying and selling of digital ad impressions, across multiple screens, including website, social media platforms and online video channels. Using programmatic technology, Amazon DSP compares every available impression against your campaign goals and serves the most relevant ad in real time.

DSP ads can be placed on and off of Amazon, and advertisers have a range of creative assets to choose from. Responsive ecommerce creative, for example, is a new format that can automatically generate ads with up to 20 associated products in a range of sizes. These ads can then be optimized based on your choice of click-through rate, detail page view rate or purchase rate. In addition, out-of-stock products can be deprioritized.

In-Market segments – targets shoppers who have already expressed intent to buy by searching for, viewing or purchasing your product on Amazon. Remarketing segments – allows you to target audiences that have visited your site (using a tracking pixel) or leverage existing audience lists like your CRM or email list.

Optimizing your Amazon DSP ad campaigns is an ongoing process, and the more you refine your campaigns with data-driven insights, the better they will perform. A skilled Amazon agency will be able to help you uncover key performance indicators in your campaigns and optimize them for maximum ROI.

Reach your audience at the right time

Advertisers need to know that their advertising efforts are serving the right audiences at the right time. With Amazon DSP, marketers can target audiences that are researching products in their category, have purchased a competitor’s product or those who share common characteristics with existing brand buyers.

These audiences are created based on shopper behavior such as search, browse and purchase histories. They are a great way to promote your top of the funnel offerings and drive customers back to your online store or website where you can highlight bundling opportunities.

Additionally, the platform allows advertisers to create lookalike audiences that mimic existing buyers. This enables you to reach new potential buyers without the cost of acquiring a list from a third party.

Lastly, you can also reach audiences on non-Amazon sites with Amazon DSP. This can be particularly helpful when you have products that are not available on the marketplace and you want to reach a wider audience.

In addition, the platform offers a variety of reporting and optimization metrics that help you better understand campaign performance. This helps you make informed optimizations along the way that will maximize your ROI. This type of data insight can be especially useful for understanding upper-funnel conversion metrics such as add to cart and ROAS. Using this information, marketers can optimize creative assets and messaging based on performance to ensure they are reaching their desired audiences.

Maximize your ROI

Amazon DSP offers advertisers a programmatic way to buy ad space across the internet in real-time. Ads are delivered to audiences that match the targeting tactics and KPIs that you choose, maximizing ROI on your investment. This allows you to reach more customers, at the right time, and on their preferred devices – driving sales and brand awareness.

Amazon’s vast shopper data gives you the power to develop hyper-targeted campaigns that speak directly to new and existing customers. For example, if you sell beauty products to busy women, you can use purchase and search behavior to develop an ad campaign that speaks directly to their needs and motivations. This enables you to craft messaging and creative assets that really resonate with your audience, boosting your ROI on your ad spend.

Advertisers can utilize a variety of ad formats to create engaging and impactful campaigns, from standard display banners to full-video ads and carousel ad units. Experiment with different ad formats to see which ones work best for your campaign goals and target audiences. You can also use retargeting and audience lookalike segments to maximize the effectiveness of your advertising efforts.

Get started today

When you use Amazon DSP, you can create ad campaigns that target audiences across a broad range of channels and devices, including desktops, mobile phones, tablets, connected TVs, and more. Using machine learning, the platform automatically adjusts bids in real time to reach your campaign goals. This is a powerful way to optimize your advertising strategy and maximize your ROI.

Amazon DSP can help you target your ideal customers at every stage of the marketing funnel, from brand recognition to product conversions. You can also leverage Amazon’s first-party shopper data to target audiences that are in-market or looking to buy within specific categories of products, or who have already purchased related products.

You can even target “lifestyle” audiences based on common interests and behaviors, such as fitness fans, outdoor enthusiasts, pet owners, fashion and beauty fans, or foodies. By targeting these groups of people with relevant ads, you can increase brand awareness and grow your revenue in the process.

Amazon DSP is a powerful tool for CPG brands and other eCommerce retailers that want to take their marketing to the next level. But like with other Amazon ad types, working with an agency is essential for making the most of this platform. Contact today to learn how we can help you get started with Amazon DSP.