Market Overview

Market Research Future (MRFR) presumes that the toothpaste market will be procuring a 4.80% CAGR between 2020 and 2027 (analysis period). The market value could touch USD 21,642 million by the end of the analysis period, reveals MRFR.

Growth Drivers

The size of the US herbal Toothpaste Market Insights has been blossoming on account of the accelerated preference for specialized toothpaste for certain dental diseases. Dental whitening has emerged as one of the top toothpaste market trends over the years, which manufacturers are capitalizing on by launching new and unique flavors.

In view of escalating cases of dental issues like cavity, the need for effective oral hygiene has increased substantially among consumers. As a result, the surge in cavities and dental caries has fostered the need for effective toothpastes that inhibit the growth of plaque and bacteria. Growing consumer awareness regarding oral health backed by the soaring number of government initiatives can also be favorable for the toothpaste market in the years ahead. The high consumption rate of sugary beverages and foods combined with the prevalence of urban lifestyles has been a major growth booster in the UK toothpaste market.

Regional Analysis

In North America, the U.S. Toothpaste Market size has been expanding at a dramatic pace, in view of the players trying to bolster their product portfolio and also innovate in terms of new flavors that spark the interest of consumers. Rigorous marketing campaigns and promotions to spread brand awareness, especially on popular social media channels are providing the regional market with considerable impetus. Canada is another chief contributor in the North American market.

APAC has remained a lucrative market since 2017, thanks to the exploding population in India and China, where awareness with regard to oral hygiene has increased significantly in the past few years. This, combined with the strong presence of a number of renowned as well as emerging brands catapult the market position. Majority of the region’s population is now interested in premium oral care products, in line with surging disposable income and concerns related to escalating dental issues.

Opportunities

The escalating preference and sales of herbal products among consumers can be a huge opportunity for renowned brands in the near future. A surging number of consumers are going for natural products that are devoid of any chemicals, in view of the rising cases of tooth abrasions. This factor can be leveraged by the players to capture a higher share in the global industry during the evaluation timeline.

Market Segmentation

Different types of toothpastes in the global market are herbal, sensitivity, whitening, smokers, children, and others. Children’s toothpaste type can reach nearly USD 3,516.4 million by 2025, as a result of the growing concerns among parents regarding their children’s oral health. Manufacturers are constantly using tactics like attractive packaging styles and appealing advertisements to garner the kid’s attention. While, the sensitivity toothpaste type could touch USD 5,438.3 million by 2025, due to escalating number of people brushing overzealously as well as the presence of abrasive ingredients. The segment has been a wider customer base worldwide owing to the accelerated incidences of tooth sensitivity. Another lucrative segment can be herbal toothpaste, which can experience the fastest expansion rate of 5.48% and reach USD 3,925.9 million by 2025.

Non-store-based and store-based are the key distribution channels studied in the report. The store-based channel segment is on track to grow at a rate of 3.99% while also procuring a valuation of USD 13,569.9 million by 2025. The non-store-based channel segment, on the other hand, can record a better growth rate of 5.09% and touch USD 5,584.9 million by 2025, strongly backed by the rising penetration of ecommerce stores across the world.

Competitive Landscape

Dabur India Ltd. (India), 3M (U.S.), Unilever PLC (U.K.), D.R. Harris Co Ltd. (U.K.), LG Household Health Care Ltd. (South Korea), Hawley Hazel (BVI) Co Ltd. (Hong Kong), The Himalaya Drug Company (India), CCA Industries Inc. (U.S.), Coswell SpA (Italy), Procter Gamble (U.S.), Colgate-Palmolive Company (U.S.), Church Dwight Co. Inc. (U.S.), Johnson Johnson Services Inc. (U.S.), GlaxoSmithKline plc (U.K.), Henkel AG Co. KGaA (Germany) are the top toothpaste brands in the worldwide market.

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