The rise of social media has fundamentally altered how brands and consumers communicate. Platforms like Facebook, Instagram, Twitter, and TikTok offer a direct line of communication between businesses and potential customers. CIO Tech View emphasizes that these platforms have shifted traditional marketing strategies to a more dynamic, interactive, and personalized approach. What was once a one-way communication channel has evolved into a two-way exchange where consumers engage directly with brands, influencing their buying behavior.
https://ciotechview.com/
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