Rural Tourism Market is growing through Adventure and Cultural Experiences
The Rural Tourism Market share is expanding, driven by one of the major trends: the growth of experiential activities and adventure tourism. Tourists are showing high interest in experiencing rural adventures like cycling, hiking, cruise trips by rivers and lakes, camping, wildlife tours, and more. This allows them to actively engage with nature and rural life. Many tourism providers are designing customized tours focusing on local culture, traditions, farming and craft activities to give visitors a true feel of rural destinations. This has boosted the popularity of rural tourism worldwide.
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