Most Indian hotel GMs can tell you their direct booking share.
Fifteen percent. Twenty-two percent. Thirty-five for the well-run properties.
Very few can tell you where the leak is.
Ask why direct booking share is stuck at 20% instead of 40%, and the answers involve the booking engine (too slow), Google Business Profile (needs more posts), or Meta budget (needs more spend). All three answers are true. None explain the actual leak.
The actual leak, for most Indian boutique hotels, is happening six to twelve months after a guest checked out.
I wrote about the silent between-stay leak most hotels never notice, and what a 10-stage guest journey framework looks like when done properly.
If direct booking share matters to you, this one is worth reading.
Full article below 👇
#hotelmarketing #hospitality #directbookings #indianhotels
