Matt Herman, insurance specialist and founder and former CEO of Enhance Health in Tamarac, Florida, is widely recognized as a dynamic leader in the insurance industry. He blends strong business acumen with a passion for driving meaningful social change. Throughout his career, he has achieved significant financial success while remaining dedicatedto broaden healthcare access and create opportunities for underserved communities.

Taking charge at Enhance Health during a period of financial uncertainty, he led the company from a $16 million deficit to over $570 million in revenue within two years. This turnaround led to the creation of one of Florida’s largest minority-owned employers. Through these efforts, more than a million people were able to enroll in health plans, many of them enrolling for the first time and receiving essential guidance on how to utilize their benefits.

His early years were spent learning the value of dedication and teamwork. After graduating high school in 2004, he entered the family’s floor-covering business. These formative years provided hands-on lessons in business management, from daily operations to long-term planning.

He contributed to the company’s growth into a principal flooring contractor in South Florida’s residential construction industry. The experience taught him the basics of scaling a business, building trust with employees and clients, and making decisions based on long-term stability rather than short-term gains.

In 2008, Matt Herman made a significant career change by entering the health insurance field. Taking a leadership role at Premier Health, he expanded the agency from 20 agents to several hundred by focusing on team building and providing consistent support.

He then established a field marketing organization that provided opportunities for agents nationwide. The business quickly gained traction and was eventually sold in a successful deal involving Bain Capital. By this stage, he had gained recognition for his ability to grow teams and lead businesses with a focus on tangible outcomes.

Following his previous success, he sought to establish an organization with a genuine social impact. With Enhance Health, the mission became clear: to provide education, guidance, and practical assistance to people—especially those in low-income communities—so they could secure and utilize health insurance.

Matt Herman soon became known for its commitment to service. The company helped over a million people sign up for ACA health plans and provided them with resources to understand their coverage and improve their financial literacy. These programs gave members more than just insurance—they gave them tools for building better futures.

After establishing the company, he focused on helping children with special needs. This work involved developing resources and support programs designed to give these children the opportunities and assistance they need to succeed.

Recognition for his work continued, including being named a finalist for the EY Entrepreneur of the Year award and achieving success at the NASCAR Chicago street race. Outside of his professional responsibilities, he maintains his energy and focus by playing basketball and lifting weights, reflecting a well-rounded and healthy lifestyle.

Matt Herman stands for practical leadership, steady improvement, and a genuine focus on supporting others. From his early days in the family business to leading a primary healthcare provider, his path demonstrates that success is built on consistent action and a willingness to put service at the center. Looking ahead, the priority remains on creating sustainable solutions, empowering communities, and helping those who most need support.