Luxury rebounds slowly
Luxury brands saw a mixed but improving Q4 2024, with overall sales rising 2% after a 2% decline in Q3. High-end players like Hermès (+18%), Richemont’s Cartier, and Van Cleef & Arpels (+14%) thrived, while Gucci struggled (-24%). The return of aspirational consumers, driven by strategic pricing and product launches, boosts sales. The US market remains strong, but concerns over inflation and new Trump tariffs are growing.
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