If you want to develop your eCommerce business, then let me share with you the thing that changed everything for me - RFM analysis. I had heard this term for quite a long time, but after reading this article: https://flowium.com/blog/rfm-analysis/ it all made sense. It presented me with a clear, actionable framework that explained how to segment customers on the basis of their previous behavior. With this, I could very effectively target marketing messages directly to the customers in order to maximize online sales. Get this resource - this is a must-read for living marketers.
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