Maruti Suzuki's Robot Arm and Virtual Reality Installation Captures 1,20,000 Views

IIC Lab partnered with Communique and Maruti to create a dual-tech showcase — a virtual reality experience and a 6-DOF robot arm — delivering a blockbuster automotive technology display at Asia's largest motor show.

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https://iiclab.com/portfolio/t....he-robotic-arm-exper

BEVScape — The Interactive Experience Center That Turned BMW Dealerships Into EV Education Hubs
A detailed view of the BEVScape platform's EV charging station map across Indian cities, featured within the BMW interactive experience center to help consumers plan their journeys with confidence.

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https://iiclab.com/portfolio/b....evscape-changing-the

From Brief to Live in 14 Days: Interactive Technology Powers Amazon's Shipping Game at Sambhav 2025

Multiple game stations running in parallel at Sambhav 2025, showcasing how interactive technology enabled high visitor throughput with 2–3 minute sessions and real-time engagement tracking.

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Godrej Trilogy — Interactive Wall & Curved Rotoscopic Sales Experience, Worli

India's first experiential tech sales journey for Godrej Trilogy, Worli — featuring a Curved Rotoscopic Wall and an 86-inch Interactive Wall that transform construction quality and engineering USPs into touch-driven, immersive storytelling, averaging 20 minutes of guided buyer engagement per visit.

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Pampers Premium Launch — 3D Anamorphic Display & Immersive Brand Experience

A large-scale 3D anamorphic experience designed for P&G's Pampers premium line launch, transforming the event space into an immersive room using massive LED displays (30×15 ft walls and a 30×30 ft floor LED). Bespoke anamorphic content — crafted through AI-aided visualization, storyboarding, and a complex 3D pipeline — created goosebump moments for mother influencers and their babies, making it one of P&G's most memorable brand launches.

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