Gold Research: Customer Journey and Market Research

A San Antonio market research firm helping Fortune 100 brands understand their customers for over 50 years. Journey mapping and shopper research.


https://goldresearchinc.com/

Brand Switching at Retail: Why Shoppers Switch

Shoppers switch brands at the shelf for reasons brands often miss. See the real triggers behind brand switching and how to win those shoppers back.

https://goldresearchinc.com/br....and-switching-retail

What Is Customer Journey Mapping? A Clear Guide

Learn what customer journey mapping is, why it matters, and how research based maps reveal friction, emotion, and the hidden revenue leakage others miss.

https://goldresearchinc.com/wh....at-is-customer-journ

Customer Journey Mapping in the Age of AI

AI has reshaped how customers discover and decide. See what changed for journey mapping and why primary research matters more than ever for brands in 2026.

https://goldresearchinc.com/cu....stomer-journey-mappi

B2C Customer Journey Mapping for Consumer Brands

Understand how shoppers decide at the shelf and on screen. Gold Research reveals the moments that win the sale and turn first time buyers into loyal customers.

https://goldresearchinc.com/se....rvices/gold-b2c-jour