The global marketing automation market size reached USD 4.62 Billion in 2021 and is expected to register a revenue CAGR of 12.5% during the forecast period, according to latest analysis by Emergen Research. Rising demand for personalized advertising is the key factor driving market revenue growth.

The most current market research report from Emergen Research, which focuses on the global Marketing Automation market, provides in-depth analysis of each of the market's major segments. The research on the global Marketing Automation market include information on market size, revenue growth rate, industry data, revenue splits by regional markets, gross margins, production costs, and product portfolios. The report also highlights a number of other micro- and macroeconomic factors, including the most important drivers, opportunities, trends, difficulties, supply and demand ratios, production and consumption patterns, stringent regulatory frameworks, and a wide range of other factors.

Marketing automation can be a valuable tool for personalized advertising. Personalized advertising involves targeting specific segments of the market with customized and relevant messages, rather than generic, one-size-fits-all advertisements. The demand for personalized advertising has been increasing in recent days. 80% of customers are more likely to buy from a company that offers a personalized experience. Marketing automation can help businesses create and deliver personalized advertising in various ways through data collection and analysis, segmentation, personalized email marketing, and social media marketing. The rising demand for personalized advertising is boosting the revenue growth of marketing automation, as it drives sales, improves the customer experience, and helps businesses stand out in a crowded market. Personalized advertising is more effective at driving sales and conversions compared to generic advertising. By targeting specific segments of the market with relevant and personalized messages, businesses are more likely to engage their audience and convince them to act. This can lead to higher conversion rates and, in turn, increase revenue.

In addition, the adoption of mobile marketing automation has grown significantly in recent years as more and more consumers use their smartphones and tablets to access the internet. A recent study shows that mobile devices are used by 92.1% of internet users to access the web. In 2021, the number of unique mobile internet users was 4.32 billion, indicating that more than 90% of the global internet population uses a mobile device to access the internet. It is becoming increasingly important for businesses to reach their customers on mobile platforms. Mobile marketing automation allows businesses to automate and optimize their mobile marketing efforts, helping them to reach their target audience more effectively. It also provides businesses with a wealth of data about their customers and their behaviors, which can be used to inform marketing decisions and strategies.

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Global Marketing Automation Market Highlights:

• Regional demand estimation and forecast
• Product Mix Matrix
• RD Analysis
• Cost-Benefit Analysis
• Pre-commodity pricing volatility
• Supply chain optimization analysis
• Technological updates analysis
• Raw Material Sourcing Strategy
• Competitive Analysis
• Mergers Acquisitions
• Location Quotients Analysis
• Carbon Footprint Analysis
• Patent Analysis
• Vendor Management

Competitive Landscape:

The latest study provides an insightful analysis of the broad competitive landscape of the global Marketing Automation market, emphasizing the key market rivals and their company profiles. A wide array of strategic initiatives, such as new business deals, mergers acquisitions, collaborations, joint ventures, technological upgradation, and recent product launches, undertaken by these companies has been discussed in the report. The report analyzes various elements of the market’s competitive scenario, such as the regulatory standards and policies implemented across the industry over recent years. Our team of experts has leveraged several powerful analytical tools, such as Porter’s Five Forces analysis and SWOT analysis, to deliver a comprehensive overview of the global Marketing Automation market and pinpoint the fundamental growth trends.  

Key Companies Profiled in the Report are:

IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse

Key Parameters Analyzed in This Section:

• Company Profiles
• Gross Revenue
• Profit margins
• Product sales trends
• Product pricing
• Industry Analysis
• Sales distribution channels

Regional Segmentation:

• North America
• Latin America
• Europe
• Middle East Africa
• Asia Pacific

Key Points Covered in This Section:

• Regional contribution
• Estimated revenue generation
• Vital data and information about the consumption rate in all the leading regional segments
• An expected rise in market share
• Forecast growth in the overall consumption rate

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Some Key Highlights from the Report

• Small Medium Enterprises (SMEs) segment is expected to register a steady revenue growth rate over the forecast period. Marketing automation can help SMEs to streamline and automate their marketing efforts, saving time and resources that can be better spent elsewhere. It is a cost-effective solution for SMEs, as it can help them to reach their target audience more efficiently and effectively, which creates high demand for this automation solution among SMEs.
• Social media marketing segment is expected to account for a significant revenue share over the forecast period due to the increasing trend of using social media among individuals. Social media marketing automation can help businesses to automate tasks such as scheduling social media posts, monitoring social media activity, and generating social media reports. It can help businesses to deliver more targeted, personalized messages to their followers, improving the overall customer experience and increasing the chances of conversion.
• Market in North America accounted for the largest revenue share in the global marketing automation market in 2021. North America is home to a large and sophisticated market, with a high level of competition. This has led businesses to seek out ways to streamline and optimize their marketing efforts, and marketing automation has emerged as a key solution. In addition, the growing adoption of digital marketing is boosting the revenue growth of the market in this region, especially in U.S., and Canada. Marketing automation can help businesses to automate and optimize their digital marketing efforts, improving the efficiency and effectiveness of their campaigns.

Market Overview:

The report bifurcates the Marketing Automation market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

• Component method Outlook (Revenue, USD Billion; 2019-2030)
• Software
• Service

• Deployment Outlook (Revenue, USD Billion; 2019-2030)
• Cloud
• On-Premises

• Organization Size Outlook (Revenue, USD Billion; 2019-2030)
• Large Enterprises
• Small Medium Enterprises

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Additional information offered by the report:

• Along with a complete overview of the global Cobots market, the report provides detailed scrutiny of the diverse market trends observed on both regional and global levels.
• The report elaborates on the global Cobots market size and share governed by the major geographies.
• It performs a precise market growth forecast analysis, cost analysis, and a study of the micro- and macro-economic indicators.
• It further presents a detailed description of the company profiles of the key market contenders.

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