The Rising Demand for Garment Care is driving the Garment Steamer Market

The garment steamer has gained immense popularity as an effective solution for wrinkle removal and garment care. With the growing fashion industry worldwide, the need for regular laundering and maintenance of garments has increased significantly. The garment steamer offers a convenient and chemical-free method to remove wrinkles swiftly from all types of fabrics such as cotton, silk, linen among others.

The global garment steamer market is estimated to be valued at US$ 1.2 Billion in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 to 2031.

With advantages like portability, ease of use, and swift wrinkle removal, the garment steamer has emerged as an indispensable solution for both commercial and household laundering needs.

Key Takeaways
Key players operating in the garment steamer market are Koninklijke Philips N.V., Panasonic Corporation, Shanghai Biyong Electric Co., Ltd., Conair Corporation, Usha International Ltd., Frigidaire, Jiffy Steamer, Sears Brands, and Phandin.

The growing fashion industry with an increasing Garment Steamer Market Demand for formal attires from working professionals and rising disposable income levels are fueling the demand for garment steamers worldwide.

The Garment Steamer Companies are expanding their presence across international markets like Asia Pacific, Middle East, and Africa to tap the growth opportunities.countries like China, Japan, and India are witnessing rapid urbanization with changing lifestyles which is propelling the sales of garment steamers.

Market Drivers
The hectic schedules of working professionals leave little time for extended laundry cycles forcing them to opt for quick and convenient wrinkle removal solutions like garment steamers. The ease of use and portability of garment steamers make them ideal for travel as well which is driving their sales. The growing fashion consciousness among millennials and individuals further boosts the demand.

The ongoing geopolitical tensions and conflicts are impacting the growth of the garment steamer market globally. Many economies around the world are experiencing uncertainty due to rising political and economic instability along with changing trade policies. This is negatively impacting consumer spending in the affected regions. Manufacturers are facing disruptions in sourcing raw materials and components from conflict-hit regions. Rising fuel and transportation costs due to volatility in oil prices are increasing operational expenses for manufacturers.

North America currently accounts for the largest share of the global garment steamer market in terms of value. The United States, being one of the largest consumer goods markets, is a major revenue generator. However, increasing tensions between the US and other economies may impact regional as well as global trade. The market in Europe is concentrated in Western European nations like Germany, France and the UK. But ongoing geopolitical issues are hurting consumer confidence and spending power in major economies.

The garment steamer market in Asia Pacific region is witnessing fastest growth and offers immense opportunities. Countries like China, India and Japan have huge population base and growing middle-class consumers. Rising disposable incomes are driving the demand for garment care appliances. However, ongoing regional conflicts and territorial disputes can pose challenges. Manufacturers must focus on building alternate supply networks and diversifying geographical footprints to minimize risks. Emerging markets in Latin America and Middle East & Africa also offer scope for expansion, subject to evolving political scenarios.