The gourmet salts market is estimated to be valued at US$ 1.98 Bn in 2023 and is expected to exhibit a CAGR of 9.7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Gourmet salts are specialty salts that add unique flavors and textures to foods. Some common types of gourmet salts include flake sea salts, smoked salts, cherrywood salts, hickory smoked salts, and truffle salts. They are extensively used in the food industry for seasoning meats, vegetables, snacks, and condiments. The rising popularity of ethnic cuisines around the world has boosted the demand for innovative salt options.
Market Dynamics:
Increasing demand from the food industry: The food industry is the largest end-user of gourmet salts. The growing popularity of unique flavors, specialty ingredients, and artisanal processing techniques in the food sector has propelled the demand for gourmet salts. According to industry estimates, over 80% of global gourmet salt production is consumed by food manufacturers, restaurants, and caterers for seasoning and flavoring purposes.
Rising popularity of exotic cooking: Consumers are increasingly experimenting with exotic cuisines and novel cooking styles at home. This has led to higher demand for specialized ingredients such as truffle salts, smoked salts, herbed salts, and rose-petal salts that enhance the flavors of global dishes. Artisanal salts serve as an appealing way to elevate home-cooked meals and replicate restaurant-quality seasoning techniques.
SWOT Analysis
Strength: Gourmet Salts Market have three core strengths –
- a) Wide variety of salts available to cater diverse culinary needs,
- b) Health benefits of certain salts like reducing blood pressure, and
- c) Emerging trend of experimenting with different flavors in cooking.
Weakness:
- a) Premium pricing of gourmet salts make them inaccessible for mass consumers.
- b) Lack of awareness about different varieties and their uses.
Opportunity:
- a) Growing health-conscious population and focus on minimally processed foods present an opportunity.
- b) Expanding organized retail and e-commerce channels can help reach untapped regions.
Threats:
- a) Availability of cheaper regular table salt acts as a substitute.
- b) Trade barriers or import regulations in key markets.
Key Takeaways
The global Gourmet Salts Market is expected to witness high growth, exhibiting CAGR of 9.7% over the forecast period, due to increasing health consciousness among consumers. With diverse health benefits, different varieties of salts are being explored incooking and food processing.
North America dominates the global market accounting for around 35% share, led by U.S. Market. This is attributed to growing experimentation in regional cuisine and significant consumption of artisanal gourmet salts. Europe is the second largest regional market supported by widespread popularity of salts in various delicacies.
Key players operating in the Gourmet Salts Market are J.C. Peacock, The Meadow, SeaSalt Superstore LLC, The Savory Pantry, Evolution Salt Co., and HEPP'S Salt Co. These companies are focused on new product launches catering to evolving consumer preferences.