Set-Top Box Market Trends and Opportunities in Near Future

Market Research Future Insights

According to MRFR analysis, The Set-Top Box (STB) market industry is projected to grow from USD 15.2224 Billion in 2023 to USD 26.5485 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2023 - 2032).

The upsurge in STBs due to the affordability of smart TVs, network infrastructure, and network communication technologies can bode favorably for the market. Innovation in terms of channels, content, and pricing are pivotal metrics considered by vendors in driving the market demand. The penchant for new-age content as well as the expendable income levels of customers can drive the need for set-top boxes till 2023.

Rise of over-the-top (OTT) services for viewing channels without further payment to existing subscription can favor the global STB market. The potential for STB boxes to be viewed across multiple screens can fuel its potential till the end of the forecast period. The offerings in 4K and UHD resolutions and rise of intelligent homes amid Wi-Fi as well as emergence of applications for shopping to fuel sales can drive the market growth.

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Market Segmentation

The global market for set-top box has been segmented into product type, content quality, services, and end-user.

By product type, the global market for set-top box has been segmented into Internet Protocol (IP) TV, Over-The-Top Content (OTT), digital terrestrial television, satellite, cable, and others. The segment for satellites accounted for 27.8% in 2017, with a market value of USD 4.884.1 million. The segment is anticipated to experience healthy CAGR during the forecast period. The set-top box is an essential part of modern satellite television installations. The segment of satellites is projected to remain highly competitive in 2019 and beyond.

By content quality, the global market for set-top box has been segmented into high definition, standard definition, and 4K. In 2017, the high definition segment accounted for 41.5% of the market share in terms of value. The segment is anticipated to exhibit a CAGR of 5.8% during the assessment period. More set-top boxes are coming with high definition capacity. This is mainly due to the superior picture quality and sound quality of HD content.

By services, the global market for set-top box has been segmented into managed services (testing, repairing, screening), video conferencing, interactive services (video on demand, and high-speed internet television). The segment for interactive services accounted for 62.25% of the market share in 2017, along with a valuation of USD 10.956.7 million. In addition, the segment is projected to achieve a CAGR of 8.4% during the forecast period.

By the end-user, the global market for set-top box has been segmented into commercial and residential. The residential segment accounted for 75.90% in 2017, with a valuation of USD 13.358 million. This can be ascribed to the widespread residential use of the set-top box. Over the projected period, the residential segment will continue to outperform the commercial segment.

Key Players

Vishay Intertechnology, Inc., Skyworth Digital Holdings Limited, Google LLC, Apple Inc., Huawei Technologies Co. Ltd., ARRIS International plc., EchoStar Corporation, Technicolor SA, Samsung Group, Kaonmedia Co, Ltd., and Sagemcom SAS are key players of the global set-top box market.

Introduction:

The rapid advancement of technology has transformed the way we consume entertainment. From traditional broadcast television to the vast realm of streaming services, the demand for seamless and immersive content experiences has skyrocketed. Amidst this digital revolution, the set-top box (STB) market has emerged as a key player, bridging the gap between traditional and modern forms of entertainment.

The Rise of OTT and IPTV:

Over-the-top (OTT) and Internet Protocol television (IPTV) services have gained immense popularity in recent years, revolutionizing the entertainment landscape. These services provide consumers with access to a vast array of on-demand content and live TV streaming. As a result, the demand for set-top boxes that support OTT and IPTV services has witnessed a significant surge.

Enhanced Viewing Experience:

Consumers are increasingly seeking enhanced viewing experiences, and set-top boxes are playing a crucial role in meeting these expectations. Modern STBs offer advanced features such as 4K Ultra HD resolution, high dynamic range (HDR) support, and immersive audio technologies like Dolby Atmos. These enhancements provide viewers with unparalleled picture quality and immersive sound, replicating the theater experience in the comfort of their homes. As a result, the demand for high-end set-top boxes is on the rise, fueling market growth.

Integration of Artificial Intelligence (AI) and Voice Control:

Artificial Intelligence has permeated various industries, and the entertainment sector is no exception. Set-top boxes are being equipped with AI-powered features to provide personalized recommendations based on viewers' preferences and viewing history. This integration enhances the user experience by offering content tailored to individual tastes. Moreover, voice control technology is being integrated into set-top boxes, allowing users to effortlessly navigate through menus, search for content, and control their devices using voice commands. These advancements are transforming the way users interact with their entertainment systems.

Growing Demand for Hybrid Set-Top Boxes:

Hybrid set-top boxes are gaining popularity due to their ability to combine traditional broadcast TV with internet-based streaming services. These devices allow users to seamlessly switch between cable/satellite channels and OTT/IPTV services, providing a comprehensive entertainment solution. The Market Research Future report predicts a significant growth in the hybrid set-top box market, driven by the increasing consumer demand for a unified entertainment experience.

Expansion of Smart Home Ecosystem:

With the rising popularity of smart home devices, set-top boxes are evolving to become an integral part of the connected ecosystem. Modern STBs feature smart home integration capabilities, enabling users to control their lighting, thermostats, and other compatible devices through a single interface. This convergence of entertainment and home automation simplifies the user experience and contributes to the growth of the set-top box market.

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Conclusion:

As the demand for seamless and immersive entertainment experiences continues to grow, the set-top box market is witnessing remarkable transformations. From supporting OTT and IPTV services to incorporating AI and voice control technologies, set-top boxes are evolving to meet the changing consumer demands. The integration of advanced features like 4K resolution and HDR further enhances the viewing experience. The future of the set-top box market looks promising, with hybrid devices and smart home integration paving the way for a unified entertainment ecosystem. As we navigate the digital age, set-top boxes will play a pivotal role in unlocking the future of entertainment.