ORM influences people’s perceptions of a brand or individual on the internet. It’s about managing what people see when they search for a brand or individual online. The psychology behind online reputation management lies in understanding how people form opinions and make decisions based on what they see online.
People are more likely to form an opinion about a brand or individual based on what they see online. Before deciding, they might read reviews, look at ratings, or check social media profiles. Therefore, ensuring that the information available online is accurate, positive, and relevant to the brand or individual is essential.
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